BRAND ARTIST 101

Dear Authentic Brand, Marketing Lovers and Innovation-seeking Readers,

Digital has rapidly re-shaped the way people read and write. Contents have evolved to become our daily “foods”. Academic knowledge is not exclusively provided by academic institutions but has been enriched and downloaded from industry professionals – who have found their shorter ways to the new generations of learners. Lots of people blame technologies for their own fast outdates. One possibility, on the contrary, can be growing to adapt with changes and lead transformations in “reading-writing” habits and practices.

Brand Artist 101 was created to provide “easy-to-follow”, “highly learnable” and “category-diverse” brand marketing knowledge for digital readers who are passionate about Brand, Marketing and knowledge explorers who love to indulge themselves in playing with words. Whether you are a master or newcomer, being a brand builder and marketer in a digital world requires the ability to quickly adopt new paradigms and skills to renovate your brand connections, yet not driving too far from your core fundamentals. Brand Artist 101 aims to provide supplemental perspectives on how brands can leverage relevant industry practices and applicable fundamental marketing concepts, techniques along with practice frameworks. The series has been carefully designed with a soft level of “knowledge-hunt” encouragement in every step of the reader journey. The more you explore, the more “gold and diamonds” are discovered.

We welcome all of your valuable inputs to “co-create” the series and join hands for the sustainable growth of the authentic marketing lover community as well as innovation-driven readership. 

Best Regards,

Nguyet Minh Nguyen (Azurie)

Founder of Brand Artist